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Dropbox Ran Afoul of Apple’s App Store Review Guidelines: So What?

May 7th, 2012  |  by Kendra Albert  |  Published in Future of the Internet  |  1 Comment

Last week, a number of developers reported that Apple was rejecting iOS applications that used Dropbox, a popular cloud file storage and backup system. An initial thread on the Dropbox developers’ forum has led to a outpouring of tech news full of hyperbolic claims. However, none of this reporting has covered the real problem – Apple is now more concerned about protecting its business model than serving its users or its developers. 

Dropbox integration is an easy way to allow users to sync files between their iPhones or iPads and other devices. For example, an email application could allow users to attach files from their dropbox, rather than limiting them to files on their phone. Dropbox’s basic accounts are free, but users can upgrade to more storage by paying a monthly fee.

As we’ve mentioned before, Apple requires a 30% cut of all in-app transactions and subscriptions. This is one of the reasons organizations like the Financial Times switched to Safari-based web apps rather than making official applications that go through the App Store. Since Apple stands to benefit from in-app purchases, the store doesn’t permit workarounds such as opening up Safari to allow users to make an out-of-app purchase. Here’s the relevant portion of the App Store Review Guidelines:

11.13  Apps that link to external mechanisms for purchases or subscriptions to be used in the app, such as a “buy” button that goes to a web site to purchase a digital book, will be rejected.

Developers claim that Apple has cracked down on what constitutes an external mechanism for purchasing. Goran Peuc, the maker of popular application CamBox, posted a conversation with an Apple reviewer through Apple’s Resolution Center where Apple claimed that sending users to the Dropbox website to make an account constituted a violation of this rule.

From Dropbox’s perspective, this is a pretty unexpected triggering of the 11.13 restriction, mostly because of the minimum number of steps required to make an out-of-app purchase here.

  1. User does not have Dropbox installed on their iOS device.
  2. User is taken to a Safari page with the option to login.
  3. User does not have a Dropbox account. Clicks the “desktop version” button or the “create account” button. (see image)
  4. From “desktop version” or “create account” button, user can then navigate to a page with paid options for Dropbox as opposed to the default free account.

Going to a Safari page that allowed one to create a Dropbox account was forbidden because it might lead to users upgrading, paying Dropbox (but not Apple) money. It seems pretty clear that Dropbox was not acting maliciously or trying to bypass Apple’s subscription guidelines by including a “create account” link. The developers who use the Dropbox SDK (Software Development Kit) are often not affiliated with Dropbox. Having an in-app purchase of a Dropbox account could result in these developers having access to payment and possibly user information – a significant security risk. Dropbox could also require users download their application to create an account, but that would be even more clunky than a online login.

Dropbox quickly updated its SDK to eliminate the offending links, but the damage had been done – three to four other developers reported similar app rejections.  So far, Apple has confirmed that it was a violation of guideline 11.13 that led to the refusals, but has not yet accepted all of the affected applications. Kerfuffle mostly over, although with the recent launch of Google Drive and Microsoft’s increased push for its SkyDrive, both Dropbox competitors, Apple’s timing couldn’t have been worse. What’s the upshot?

Apple’s enforcement of its App Review Store guidelines has been capricious at best, and many developers agree that it has begun cracking down on practices that previously would not have disqualified an application. A single function call that might lead to a webpage where money could be made is now enough to prevent anyone from seeing an application.

The Dropbox rejections are another reminder that iOS developers are entirely dependent on Apple’s whims to reach users inside its walled garden. App rejections can lead to weeks of fixes and months of lost sales. Furthermore, Apple’s review system is non-transparent, the policies violated aren’t public and enforcement is subject to change. Developers can question reviewer rulings, but all of this takes place out of the public eye– hence Dropbox having no idea that apps using its SDK were being rejected till Peuc posted on the forum.

Although content producing businesses can move outside the Apple ecosystem with web apps, developers who need to use core phone functions are stuck playing the App Store game.  The rhetoric behind the App Store is that the restrictions are for protecting the users and their devices. Unfortunately, now they seem to be used to protect Apple’s business model, at the expense of users and developers.

Responses

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  1. digi_owl says:

    May 7th, 2012 at 12:36 pm (#)

    While i could not care less about Apple personally if it did not show up in the media all the time, i find this worrying in that Apple already provide a service very similar to Dropbox. As such, could this action invoke antitrust scrutiny?

Blog

  • The Future of the Internet: Five Years Later
  • In 2008, The Future of the Internet called attention to a “sea change” in the way consumer devices interact with the Internet. “The future is not one of generative PCs attached to a generative network,” the book warns; “it is instead one of sterile appliances tethered to a network of control.” In response to the security threats posed by malicious third-party code, increasing numbers of users will likely gravitate towards gadgets “tethered” by continuous communication between product and vendor. And this proliferation of tethered computing—the “appliancization” of PCs—will deal a serious blow to the principles of generativity and free expression that drove the early Internet.

    Since the publication of The Future of the Internet, the ethos of strict appliancization has taken a new turn. In 2011, Professor Zittrain wrote an update on the book’s message: “at the time of the book’s drafting, the alternatives seemed stark: the “sterile” iPhone that ran only Apple’s software on the one hand, and the chaotic PC that ran anything ending in .exe on the other. The iPhone’s openness to outside code beginning in ’08 changed all that. It became what I call “contingently generative” — it runs outside code after approval (and then until it doesn’t).” This trend towards contingently generative models continues into the present day, and represents a shift similar in many respects to the one The Future of the Internet predicted.

    Jon Brodkin and Peter Bright’s Ars Technica op-ed on the Microsoft Metro app store offers some valuable commentary on a big development in this “sea change.” The article recognizes that “Microsoft is imitating Apple in one very bad way, by limiting the distribution of Metro applications to a Microsoft-controlled app store… by bringing Windows to tablets, Microsoft could strike a blow for openness in a market dominated by a closed system. Instead, Microsoft is bringing the same restrictions found on iPads to both Windows tablets and PCs.” As forecasted by The Future of the Internet, devices that only run approved code are gaining popularity. Metro, the curated user interface that has found its way onto Microsoft’s tablets and PCs (in the case of the PCs, alongside a fully-functional desktop mode capable of side-loading non-Windows Store applications), won’t run applications from outside the Windows Store. Moreover, the apps available through the Store are subject to a bevy of restrictions on content. With these restrictions on installable applications come the restrictions on generativity that The Future of the Internet anticipated: “lock down the device, and network censorship and control can be extraordinarily reinforced.” And, as the Ars Technica piece observes, the Windows Store’s rules would exclude critically-acclaimed content like the video game Elder Scrolls: Skyrim, simply for its PEGI 18/ESRB M rating. It isn’t hard to extrapolate, as Brodkin and Bright do, that these rules could give rise to debacles similar to Apple’s (repealed) ban of a satire app developed by a Pulitzer Prize winner.

    Though the Windows Store’s restrictions resemble Apple’s policies in many ways, there is a crucial difference: Metro-running Windows 8 products are designed as PC replacements, rather than sui generis devices like the iPad. And since Windows desktops have long been preferred gaming platforms, the theoretical exclusion of content like Skyrim from the Windows Store makes Windows 8’s emphasis on the Metro interface particularly jarring.

    With Metro, Microsoft has made a decisive move towards contingent generativity. Brodkin and Bright note that “there are security benefits to a closed app store model, particularly for less tech-savvy users who may not understand all the dangers on the Web. There are also, arguably, convenience benefits; end-users can be reasonably confident that the apps they download will work correctly and be at least marginally useful…But while these security and convenience benefits might be enough to justify the existence of a curated app store, they don’t justify the decision to make that store the only option for all users. Informed users should be allowed to install applications from wherever they want.” Brodkin and Bright prefer a system like Gatekeeper, a fixture in newer versions of Apple’s OS X, from Mountain Lion forward. Gatekeeper gives users the choice to restrict their operating system to App Store apps and outside apps that have been signed with Apple-issued Developer IDs, or open up the device to all programs, whether or not they’ve been vetted by Apple. The “Future of the Internet” Blog is fairly enthusiastic about Gatekeeper: about a year ago, a post here suggested that “the middle ground of allowing non-App Store signed code may represent the best of both worlds.” But we were quick to warn that Gatekeeper strikes a tenuous balance: “one small tweak — lose that Control-click for sideloading — and OS X could fully merge with iOS, both in functionality and in security methods.” Metro’s riff on content control could be just that sort of tweak—especially given recent speculation that Microsoft may dump desktop mode in Windows 9, leaving only Metro.

    Moreover, a contingently generative business model like the Windows Store’s carries some ethical implications that, while not damning, are certainly worth examining. Distribution systems like the Windows Store, Apple’s App Store, and the Android Market receive 30% of the sales revenue from applications sold in their stores (in the Windows Store, this cut drops to 20% after an app reaches $25,000 USD in revenue). Further restrictions on side-loading in new operating systems would drive a great deal of business towards big companies’ proprietary marketplaces—and with that traffic would come big payouts. With the uptick in store traffic that tighter gatekeeping would engender, it’s easy to imagine the equilibrium of Mac’s OS X Gatekeeper being forsaken for more restrictive, and more lucrative, operating systems. To analogize, a la The Future of the Internet: when the company that makes your computer requires you to install programs through their official store, it isn’t so different from the company that makes your toaster forcing you to buy from their bakery—and taking a cut out of every bread purchase you make.

    Even though Windows 8 PC users can still make use of a fully-functioning desktop operating system, Microsoft’s failure to include a side-loading option for the heavily-emphasized Metro interface—particularly in devices marketed as PC replacements—is a step in the wrong direction. It’s also an indication that the seas are changing in the way The Future of the Internet predicted. Given that Android’s more open approach to outside applications[1] still leaves the Android Market increasingly economically viable, Ars Technica is right to voice its disappointment in xenophobic operating systems like iOS and Metro.

    - Ben Sobel, Kendra Albert, and JZ

    [1] Though the Google Play approach to openness is far from perfect! Ad-Blocking apps were recently pulled from the Play Store, in a move that will come to illustrate just how viable it is to distribute a side-loaded Android app without any help from the Play Store.

  • Rock star RA wanted
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    –

    Professor Jonathan Zittrain of Harvard Law School, the Harvard Kennedy School of Government, the Harvard School of Engineering and Applied Sciences, and the Berkman Center for Internet & Society, seeks a full-time research associate in Cambridge, MA for a period of one year, beginning no sooner than June 1, 2013.

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    Over the course of the year, a motivated individual will sharpen and focus his or her research agenda and make valuable contributions (in his or her own name) to the field of cyberlaw and beyond, while being exposed to interesting thinkers in academia, industry, and government. A research associate in this position will work very closely with Professor Jonathan Zittrain and his team, assisting in a variety of research areas, e.g. ubiquitous human computing, mesh networking, and cybersecurity, as well as on topics around access to knowledge and open scholarly publishing under the auspices of the Harvard Law School Library.

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    Those who didn’t see the false child abuse accusations against Lord Alistair McAlpine on an ill-considered BBC documentary may have instead heard about them through social media. This week, London’s Metropolitan Police suggested they might file charges against those Twitter users who sullied the reputation of the retired Conservative politician by knowingly repeating the lie that he was a child abuser. But the police may be less fearsome to the average BBC-linking tweeter than Lord McAlpine himself. Read more »

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About Jonathan Zittrain

jonathan zittrain

Jonathan Zittrain is Professor of Law at Harvard Law School and co-founder of the Berkman Center for Internet and Society at Harvard Law School

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