Future of the Internet Blog

• Rethinking Online Culpability: The Amazon “Keep Calm” Shirts Controversy (Part 1: A/B Testing)
In early March, the online retailer Solid Gold Bomb provoked outrage when customers discovered that its Amazon store, which featured apparel bearing dozens of variants on the “Keep Calm [and Carry On]” slogan, included a t-shirt that read “Keep Calm ...
• The Future of the Internet: Five Years Later
In 2008, The Future of the Internet called attention to a “sea change” in the way consumer devices interact with the Internet. “The future is not one of generative PCs attached to a generative network,” the book warns; “it is ...