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Google’s Cloud: How to cope with the disappearance of the PC

July 10th, 2009  |  by jz  |  Published in Future of the Internet, Generativity  |  7 Comments

I wrote up a few thoughts on Google’s announcement of its new Chrome operating system, designed to permit near-instant booting of a PC or other device to … a Web browser, and essentially only a Web browser.  The piece can be found here, and below:

Google and Microsoft are now officially fighting over you. They are vying not merely for your momentary attention—that rare instant when your precious eyeballs stray to an ad, motivating you to click on it and cause a penny or a nickel to fall into their jars. They want a long-term relationship with you, and each thinks its future depends on it.

Google made its boldest bid in this direction this week with the announcement of its new operating system, Chrome. Soon you will be able to buy a PC or other device loaded with Chrome instead of Windows. By Google’s account, Chrome will serve a single essential purpose: to get your computer up and running with a Web browser —confusingly also called Chrome—seconds after you’ve turned it on. Now you’ll be greeted each day by Google instead of Microsoft. Just as all those years ago Microsoft Windows pointed you toward Microsoft’s other products, Google’s browser will likely naturally angle you toward Google’s ever-expanding family of Web products.

If the plan succeeds and lots of people snap up Chrome instead of Windows, it will cement the idea that software is now meant to run out there “in the cloud,” far away from the PC or PDA in front of you. You’ll need an Internet connection to do most things—and to be sure, that’s much easier to find in 2009 than it was in 1995. The question is, in the era of the cloud, how do we avoid sacrificing our essential computing freedoms?

The issue arises because Google aspires to be not only the index of your information, but also the repository. As Google Mail seamlessly interacts with Google Docs and Spreadsheets (the whole service is called Google Apps), you might find yourself spending most of your time not simply on the Web, but at Google.com or its partners. Google could be as dominating a presence in the cloud era as Microsoft has been in the PC era.

Google’s announcement is a milestone within a long transition from the PC to the Web. For about two decades, an overwhelming majority of computer users were greeted by Microsoft’s Windows startup screen and chime. Microsoft collected fees for the basic software that ran your PC, and then again by selling application software such as word processors and spreadsheets. Software developers would write new software for Windows since that’s where the users were, and users would keep buying Windows since that’s where the software was. As the Web took off in the late 1990s, the browser began to disturb this arrangement. Netscape got the idea of bundling software called Java with its browser, which made it powerful enough to take on word processing, spreadsheets, and many other things.

Google is now on the verge of finishing what Netscape started. So far, Google hasn’t fully figured out its business model. Instead of charging you the way Microsoft did for Windows and Office, perhaps Google will stick with ads, hoping you’ll occasionally click on something. Or perhaps, serving as the hub of your online identity, Google can help you spend your money on other sites, taking a cut the way your credit-card company does from a merchant when you make a purchase. Or perhaps Google will charge developers for the privilege of running their software on the Google Apps platform, or even to run it elsewhere but drawing upon Google resources—the way that a restaurant’s Web site might help you find the place by embedding an interactive Google map on one of its pages.

Although no one can predict Chrome’s future, the Web relentlessly pulls us, and our data in. Unless we come up with ways of protecting ourselves now, our data could be shaped and used in ways we haven’t imagined and that are beyond our control. We could find it hard to switch from one service provider to another after piling up so much information, and so many relationships, in one place. We ought to be able to move our data, with just a click, from one gated community to another—from, say, Microsoft’s Office Live, its suite of Web-based software, to Google Apps. We ought to be able to bridge our identities from one place to another, instead of having to choose just one. Why shouldn’t our Google Docs be permanently accessible through Office Live and vice versa, and on to some upstart site that no one’s heard of? Market forces may naturally take care of this—but they are not magic, and a little bit of well-crafted regulation (or the threat of it) can help maintain a competitive marketplace.

Freedom for you is one half of the puzzle. The other half is freedom for those who write software. Even in a world mostly of Windows, there are thousands of different pieces of software that can be found, and Bill Gates has had nothing to say about whether they would be allowed to run on his platform. We ought to preserve similar freedoms in a new world where Web platforms can and do shut down outside software all the time, whether on the Facebook platform or Google Apps. This might come about through software authors uniting to temper some of the practices that give Web-platform makers much more control over outside software than Microsoft ever had for its desktops, or again, through narrow regulation to ensure nondiscriminatory accessibility to these platforms—especially if one platform outgrows the rest.

Long-term relationships can be extremely valuable and healthy; it makes sense to get new and promising ones off on the right foot.

Responses

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  1. M. C. Y. '92 says:

    July 10th, 2009 at 5:05 pm (#)

    While it’s natural to worry more about data portability in the “Google Era” than in the “Microsoft Era,” I think it’s worth noting that Google has so far been vastly more open with data than Microsoft is.

    It’s very easy to move data out of Gmail (via IMAP), Google Docs (six export formats including Open Office) and Google Spreadsheets (five export formats including .ods).

    Last time I checked Microsoft’s equivalent products (Hotmail, Word, Excel) didn’t offer comparable data portability.

    I suspect you’ll find it much more difficult to access Office Live documents via Google Apps than vice versa.

    Also, for what it’s worth, what strikes me most about the Chrome OS is its lack of generativity.

    A PC that can only run a browser (even a fancy one tricked out with Gears and Native Client) is a PC that can’t generate anything interesting.

  2. Abi says:

    July 10th, 2009 at 9:02 pm (#)

    Of course, I agree with you that data should be owned by the user and it must be portable. But maybe, Google isn’t the best example here because they do have APIs for almost everything. “Why shouldn’t our Google Docs be permanently accessible through Office Live and vice versa, and on to some upstart site that no one’s heard of?” It is!

    Facebook might have been a better example as it provides no way (well, at least, no straightforward way) for developers to extract data out of Facebook.

  3. Seth Finkelstein says:

    July 10th, 2009 at 9:18 pm (#)

    Well, yes, I agree, so far as it goes …
    But this is the n’th coming of The Thin Client, which has never yet lived up to the hype. OK, maybe, This Time It’s Different, from all the other times people have had their head in the clouds. Could be. Still, this sort of product has flopped many, many times before.

    I think this was a pretty interesting take on it:

    http://www.theregister.co.uk/2009/07/08/google_microsoft_phony_chrome_war/

    “No one will be happier than Microsoft about Google’s vanity venture to market computers with a Google-brand OS. It gives us the illusion of competition without seriously troubling either business, although both will obligingly huff and puff about how serious they are about this new, phoney OS war. Since both of these giants are permanently in trouble with antitrust regulators – they’re at different stages of IBM-style thirty years legal epics – that’s just the ticket for them both.”

  4. Abi says:

    July 10th, 2009 at 9:32 pm (#)

    Um, about my previous comment, I did *not* see the first comment when I wrote it (which was probably in moderation). We make the same point and M. C. Y is more detailed about the APIs. :)

    In a more general sense, I do agree that some kind of regulation or other non-binding standard to force web application makers to allow data portability would be good here, too. Google might one day just say “screw it” and decide to take down all their APIs. Then, we’d have no way to make them change their decision.

  5. Mehul Mike Patel says:

    July 11th, 2009 at 6:59 am (#)

    Google is now seriously confusing most young people across the globe. They are creating of lot of good things and lot of bad reputation.

    Google still makes major Revenues more then 90% from advertising and very lil from ‘licensing and other revenues’

    This clearly proves that Google has not yet done anything as powerful or dynamic yet as developing the best search engine i.e. there first mega product.

    For Example Google Click Fraud is still out of control, isn’t the focus and attention should be completely on making that obsolete ?!

    Google Mobile Ads are way down there when you compare them with simple and great start us like Admob and many others.

    Google might unveil a great OS but I am not sure if they can make people believe to the core that we respect your Internet freedom, privacy and so on.

    Sometimes I am sure many of us feel is Google doing what firms like Microsoft did? At the same time is Google losing focus with regards to battling with Microsoft instead of focusing on there innovation / improvement?

  6. Andrew Martin says:

    July 13th, 2009 at 6:11 pm (#)

    I’m a little bemused at this notion of reaching for the “regulation” lever at the first sign of a disruptive technology.

    Perhaps my memory is failing me, but I cannot think of a single instance of regulation providing a positive force for shaping the development of the internet and all that surrounds it.

    As a technologist, I’m very happy to see many flowers bloom: and perhaps unlike the one who coined that phrase, happy to see the best ones thrive. People will code around the road-bumps, and make shims and connections and mash-ups to deliver the desired utility. In that sense, code is law, and we need no other.

    [I don't disagree with JZ's assertion that market forces are not magic, I simply suggest that we are nowhere near a failure of the market in this case.]

  7. George says:

    July 27th, 2009 at 5:19 pm (#)

    Techniceptually, I think we’re just going full-circle. After all, in the 80s we spent all our time on dumb terminals accessing applications and data on distant servers. It’s the sheer numbers of participants and interactivity that has changed. But you’re absolutely correct to promote awareness of the rules of the game(s).

Blog

  • FOI Topics and Links of the Week
  • The Extraordinaries Haiti Earthquake Support Center. A followup post on the Extraordinaries’ efforts to use ubiquitous human computing to help find missing people after the Haiti earthquake — a positive vision inspired by JZ’s nightmare scenario of crowdsourced secret police work. Did they succeed? “Yes and no”—but, as they detail, there’s obvious potential for future disaster relief.

    Amazon Cracks Open the Kindle. Amazon is opening the Kindle to outside developers who can market their products in what sounds exactly like an App Store, down to the 70-30 revenue split and and light policing of apps. (One difference is that developers have to pay for wireless delivery.) It’s seeming like this is *the* model for the next few years. Speaking of which…

    Computers Should Be More Like Toasters. The sale of the Apple Tablet could mark an important moment for generativity. Computers have been shrinking and phones have been growing—but the critical difference has been that anyone could still code for a computer, until now. The Tablet looks more like a computer than a phone, but will Apple will prescreen apps they way it does for the iPhone? Farhad Manjoo thinks that would be a good thing, but there are clear generativity costs.

    The Splinternet means the end of the Web’s golden age. Josh Bernoff points out that, as we switch to appliancized computers and smart devices instead of PCs, the web becomes a “splinternet.” Websites show up and operate differently on each device. He thinks about how to handle this from a business and marketing perspective, advising: “Here’s what not to do: panic and try to unify things again. The shattering cannot be undone.”

    Technology Changes “Outstrip” Netbooks. Meanwhile, the BBC considers the convergence among netbooks, smartphones, and tablet notebooks, and who the short- and long-term winners are likely to be.

    Apple censors Dalai Lama iPhone Apps in China. An interesting look at how censorship works on iPhones in China. (The story was written pre-Google announcement, so some portions are out of date.) Apple, complying with local law, appears to be removing apps related to the Dalai Lama in the Chinese App Store, and a search for Falun Gong apps freezes the search page. On the other hand, it’s possible to access YouTube through an iPhone app, which isn’t always possible on a PC.

    And in the crystal ball dep’t — from JZ’s book:

    Imagine entering a café in Paris with one’s personal digital assistant or mobile phone, and being able to query: “Is there anyone on my buddy list within 100 yards? Are any of the ten closest friends of my ten closest friends within 100 yards?” Although this may sound fanciful, it could quickly become mainstream. With reputation systems already advising us on what to buy, why not have them also help us make the first cut on whom to meet, to date, to befriend? These are not difficult services to offer, and there are precursors today.

    As usual, there’s an app for that… the “datecheck” app allows you to enter a name, phone number, or email address, and get information on your date. The categories are “sleaze detector” (check of criminal convictions & sex offenses), “$$$” (home ownership, etc), “interests” (gleaned from social networks), “living situation” (who they live with), and “compatibility”—although unfortunately, the “compatibility” check is still just a check of astrological signs. Now all they need is friends’ feedback rankings.

    —By Elisabeth Oppenheimer

  • Life in a clickshop
  • In talks about ubicomp, JZ gives an example of a worst-case scenario involving ubicomp platforms. He imagines that the Iranian government could use Amazon Mechanical Turk to identify dissidents, simply by posting pictures of protestors and ID-card pictures of the adults in the country, then asking Turkers to match protestor pictures to ID-card pictures. Voila—and the Turkers wouldn’t necessarily have to know what they were doing. In the department of amazingly cool ideas, though, the folks at the Extraordinaries reflected on the Iran example and then turned it around. After the earthquake in Haiti, they posted news wire pictures of people in Haiti (with crowdsourced help), asked others to post pictures of missing relatives, and finally asked volunteers to try to match the two up. This is v 1.0 of what could be a terrific and widely-used technology after natural disasters, allowing people at home to do more than just donate money.

    As we keep thinking about ubicomp and the potential upsides and downsides, it’ll be important to keep in mind that it’s a tool—a largely undeveloped one as yet—with much room to develop in both directions. In that spirit, I wanted to comment on this piece from Technology Review that casts a skeptical eye on Prof. Zittrain’s recent column in Newsweek on cloud labor (also known as ubiquitous human computing). The Newsweek editors gave the piece the ominous headline “Work the New Digital Sweatshops,” and Tech Review bloggers question whether that’s really a fair description of the Mechanical Turk platform. I’m not sure there’s a real disagreement here—the Newsweek headline overstated the content of the piece. Much of the point, as I read it, was just that cloudwork practices are so new, dynamic, and varied that it’s hard to know what the good and bad effects will turn out to be. As they point out, this could be a boon for workers here in the US who want flexibility and autonomy, as well as creating new kinds of opportunities for workers abroad. A few specific points are worth thinking about, though.

    They quote John Horton, at Harvard, who put out a HIT (“human intelligence task”) on Amazon Mechanical Turk asking about working conditions, and found that a small majority think AMT requestors treat workers better than most real-world employers. That surprised me—maybe I spend too much time reading Turker messageboards, where the theme is often discontent. I wonder, though, whether many responders use AMT for fun or small income supplements, rather than to earn a living wage, which changes the complexion of the situation. Even if Horton is wholly correct, though, it doesn’t mean requestors can’t improve. For a project I’m doing for JZ’s winter cyberlaw class, we’ve put up some AMT HITs asking about worker satisfaction. We’ve found that people do not like doing search engine optimization or creating spam, and a majority (though not an overwhelming one) likes knowing what the project is for. Disclosure of the company’s identity or the project purpose could become a much stronger norm on AMT, which would help fend off the problems of work alienation and unwittingly doing bad things with the platform, but wouldn’t detract from any of the benefits TR bloggers praise.

    The other major point they make is that this type of work can be good for workers in developing countries. That’s definitely true in some cases (see, for instance, previous blogging about CrowdFlower’s GiveWork program). I certainly don’t have enough background in international development to make an unambiguous statement either way. But surely it’s worrisome that children can be made to do the work as well as adults—there’s just no way of knowing who’s at the other end of the system. Overall, for better or for worse, we live in a society where we’ve decided that paternalistic labor laws play some valuable role. Some of them can be imported into an AMT context—but maybe not internationally—and the technology means that some can’t, even if, like child labor, there’s widespread condemnation. I would agree, and I think JZ would too, that we don’t want regulators charging in with too heavy a hand. But we should be alert to what’s happening on these platforms.

    —By Elisabeth Oppenheimer

  • A quick cosmology question
  • The amazing Hubble telescope has now shown us images of galaxies from 13.2 billion years ago.  That’s because the light comes from 13.2 billion light years away, and took (by definition) that much time to get here:

    “The deeper Hubble looks into space, the farther back in time it looks, because light takes billions of years to cross the observable universe,” the Space Telescope Science Institute said in a statement released Tuesday.

    So that makes sense on one level.  But here’s what I don’t get: the light only took that long to get here if the starting point for it was in fact 13.2 billion light years away.  Since the universe is expanding, if one rewinds time, it shrinks.  Indeed, I thought the Big Bang to mean that at one point the Universe was a singularity, both meaning in a condition for which our laws of physics can’t say anything, and that it was essentially compressed into a single point.

    But if it was compressed into a single point — apparently about 5-600 million years further back from the 13.2 billion we’re now seeing — that means that 14 billion years ago everything was, well, extremely close to everything else.  So unless the universe is expanding faster than the speed of light, how could anything be 13.2 billion light years away from us, 13.2 billion years ago?  Maybe something is that far now, but if so its light would only just be starting its journey to us.  The whole light year calculation presumes that something was that far away from us then – a time when the whole universe was much, much smaller in diameter.  Maybe it has something to do with the universe’s expansion as a matter of dark energy, e.g., the fabric of the universe itself expanding, vs. the expansion found as all the galaxies speed away from one another (countered by the actions of gravity)?  Something to do with the “inflationary period” catapulting everything really far away from everything else in one swoop?

    I’m sure I’m missing something here.  What is it?

  • Google takes on China
  • Google announced today that it would cease (well, phase out) censoring the results in google.cn, the Chinese-language version of its famed search engine.  It’s a pretty stunning move, both in its fact and in its execution.  First, the announcement of “A new approach to China” may appear to have buried the lede.  The lion’s share of the post is devoted to describing a series of coordinated attacks on the accounts of human rights activists, including those who use Google.  It includes a link to the amazing story of GhostNet, discovered by fellow ONI researchers when the Dalai Lama gave them his oddly-acting laptop to examine.

    Companies rarely share information about the cyberattacks they experience — conventional wisdom has it that it makes the company appear vulnerable, and drives customers away.  Here Google is open about the attacks, while of course assuring readers that it had tightened security as a result.  Google then links these attacks to a lessening of enthusiasm for doing business in China.  Eliminating censorship in google.cn is only mentioned after that.

    Suppose the Chinese government acts as expected and tells Google that it may no longer operate in China.  Google.cn might vanish as a domain name, since it’s hosted under the Chinese country-code TLD of .cn, ultimately controllable by the Chinese government.  But the search engine found there could of course keep operating from a different location, like cn.google.com.  Suppose then that China attempts to filter out traffic to and from that new location — and to and from google.com for good measure, as it has done from time to time, especially before the advent of google.cn and its agreement to censor.  (We’ll be watching for such moves at herdict.org, a site where users can report Web blockages.)

    What next?  My hope, and expectation, is that Google engineers who might have been a bit halfhearted about implementing censorship mandates in google.cn could be full-throttle in coming up with ways for Google to be viewed despite any network interruptions between site and user.  There are lots of unexplored options here.  They’re unexplored not because they’re infeasible, but because most sites would rather not provoke a government that filters.  So they don’t undertake to get information out in ways that might evade blockages.  Here, Google would have nothing more to lose, so could pioneer some new approaches.  Circumvention of filtering (or other blockages, for that matter) tends to happen on the user side of things, seeking out proxies like the Tor network, or anonymizer.com.

    To be sure, many of the larger benefits of operating in China originally cited by Google four years ago — exposing the citizenry to services beyond those locally grown and monitored; engaging them beyond the “China Wide Web” to which some government officials aspire to limit them; and gaining market share that can create momentum and support for later loosening of restrictions — may attenuate.  Google.cn is less known and used than, say, the local Baidu search engine, which boasts about 60% market share.  That share is about to get even bigger.

    But drawing a line is both the right move and a brilliant one.  It helps realign Google’s business with its ethos, and masterfully recasts the firm in a place it will feel more comfortable: supporting the free and open dissemination of information rather than metering it out according to undesirable (and capricious) government standards.

  • Malicious Apps in the Android Market
  • As we knew would happen sooner or later, a dangerous malicious app has apparently made its way into Android’s Market. The app is said to “create[] a shell of mobile banking apps” and collect users’ personal information. It’s been removed; no word on how many users, if any, were actually affected.

    Offhand, I can’t think of an app with comparable problems that has gotten into iPhone’s app store. What will be really interesting about this incident, and the similar ones that are sure to follow, is how users and vendors react. I can imagine this creating hysterical urging for Google to pre-screen all Android apps the way Apple does, but I think that would be premature. Yes, an open Market(s) is going to have more questionable apps, but there are many solutions other than lockdown—a strong user ranking for apps (which already exists), a way to alert people who have already downloaded the app, sandboxing (which admittedly wouldn’t have mattered here), or a quick way to freeze the app while complaints are investigating. They’re only partial solutions, but lockdown is only partial, too.

    Now that the Android OS is really starting to take off, this story is going to be repeated, and we’ll get to see how strongly committed Google is to the principles it built the OS on — and whether there are models out there for vetting third party code that do better than those of the generative PC, but aren’t as restrictive as that of the iPhone.

    —By Elisabeth Oppenheimer

    Update: eWeek reports that Google has removed a number of suspicious apps from its marketplace.  Of course, the more generative structure of the Android market means that “banned” apps can be obtained elsewhere — unlike the iPhone app monopoly enjoyed by Apple, where the iPhone App store is the only point of distribution.  –JZ

About Jonathan Zittrain

jonathan zittrain

Jonathan Zittrain is Professor of Law at Harvard Law School and co-founder of the Berkman Center for Internet and Society at Harvard Law School

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